EOS didn’t start out selling one million lip balm products per week and outselling Chapstick and Blistex. They had to get there from the beginning like any business does, but their growth factor in just a few short years has been overwhelmingly successful.
Sanjiv Mehra and Jonathan Teller have created one of the most successful lip balm products on the market by taking advantage of a niche they felt was missing. The two, one with a background in packaging at big name brands, and the other with experience working in startups, came together and took on that niche together focusing their small startup based around what is first noticed about EOS lip balm. Those colorful spheres that pop out at you from drugstore aisles are eye catching and user friendly.
The two asked their female market what it was they liked and disliked about chapsticks, noting that females dislike sticking their fingers into sticky pots of balm, and that chapstick tubes were easy to lose. The pods are spherical, conform to the mouth’s shape, are good looking and easy to use. The organic ingredients, flavorful blends, and ever changing offering of new scents, flavors and packaging offers consumers a fun carousel of new choices.
Breaking into the market wasn’t easy but they did find their start with a female buyer for Walgreens, who happened to see the appeal in the product that most other females did. In their first year they sold one million units and today that number has increased to one million per week. The two intend on expanding their business even further beyond the lotions and shaving creams that are also now offered. No doubt their other products will continue to be a success and a big hit. The products are now being sold by online retail outlets luckyvitamin and Ulta. See, http://www.ebay.com/bhp/eos-lip-balm.