Most people would love to have genuine goods with popular fashion brand tags but just cannot afford the prices. Anything that is imitation looks fake so people have no choice but to shop for goods that do not come with high price tags. The other side of the coin is that people buy luxury items only to decide that it would be best to resell them and get back what money they can. This is where Real Real comes in. It is a consignment website where people can list the luxury goods they do not wish to keep and those who want these goods can purchase them. This works out well for everyone because the people selling get back some of the money they spent and those buying get a most coveted luxury good at a cheaper than store price.
For Real Real which is seven years ole business is booming and they even have tangible businesses in New York City and Los Angeles. The CEO and founder tells us that the three most coveted brands of luxury goods are Louis Vuitton, Gucci, and Chanel. Among the other items sold on Real Real are home goods, art, and menswear. The turnaround is 90-days or less in which time the products are sold. They have set up a successful process to get goods in and out quickly.
When goods arrive they are first assessed as to the condition they are in and then they go through an authentication process. Everything is inspected down to the last stitching. When fine jewelry and watches come in there are certified and trained professionals who inspect them closely. Once the process is complete and the product passes inspection it goes to copywriting where a detailed description is added and a price is determined. The item is photographed and put on sale. This is the best way anyone who has long wanted a certain luxury item can purchase it without emptying their bank account.