Los Angeles based cosmetics company Lime Crime continues to pull market share away from the “traditional” makeup brands. Although they are not a name you will often hear in your local pharmacy or grocery store isles, their unique product, savvy social media presence, and innovative leadership has allowed them to create an impressive online presence.
The first thing one will notice browsing Lime Crime products is that they are not a typical cosmetics retailer. Examples abound; eschewing 100 shades of the same red lipsticks, Lime Crime markets colors like Alien, a soft velvety green, and Zenon, a reflective gold. Liners and shadows are similar, providing not only the standard colors, but also vibrant blues, greens, and beyond. The products are designed to professional standards, and manage to be bold and different without falling into the realm of costume.
The company markets itself as “Makeup for Unicorns,” and the emphasis on the unique customers who use their wares is on full display. Lime Crime engages its customers on social media by encouraging posts from the women (and men) who are enjoying their products. They showcase the creativity of their customers across multiple social media platforms, and have turned Twitter, Facebook, Pinterest, and Instagram @limecrimemakeup into a multi-platform showcase of their customers and product. Company founder Doe Deere explains the attitude, saying, “We are always amazed by the looks our unicorns create with our products, and we love showcasing them, we are always excited to see what they come up with next, and hope they inspire our other fans as much as they inspire us.”
The inspiration seems to have caught on, as Lime Crime recently passed two million twitter followers, and seems poised to continue its record online growth. As summer approaches and people prepare for a season out of doors, Lime Crime has put itself in a position to show its fans and followers, and be shown in turn, new ways to stand out in a crowd. Follow alongside Doe Deere on her personal blog, ILoveLimeCrime.com, where new updates about Lime Crime are posted frequently.