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The Resignation Of Lazaro De Mello Brandao And Luiz Carlos Trabuco His Replacement

Brazil’s second largest bank was in a bit of a quagmire when its oldest serving chairman announced he would retire after over 25 years of service. The race to succeed the long serving chairman at Banco Bradesco appeared to have been mitigated by the ascension of Luiz Carlos Trabuco to the position left vacant. Luiz Carlos Trabuco, who is the bank’s CEO, will fill in the slot left by Brandao. He shall operate in these two capacities until March, when a new CEO will be elected.

Lazaro de Mello Brandao

Lazaro started working for the bank when he was 16 years old in 1943. He rose to the position of chairman, a position held only by one other person before him, after also having served as CEO for 18 years. In the position of chairman, he encouraged that new CEO’s be sought from within the company as opposed to recruiting from outside the bank. Bradesco, will therefore choose a new CEO in line with the arrangement set up by Lazaro de Mello Brandao. As a way of getting the right CEO, the company will pick from among the seven best executives to replace Luiz Carlos Trabuco.

Addressing journalists, Brandao said that a need existed to have the bank’s board renewed. He also said that he had stepped down on his own volition. With a new board in place there would be fresh ideas and a better approach. Bradesco told journalists that as much as he had resigned, he would still be running a few Bradesco holdings.

The Talent Pool

Trabuco, speaking to journalists said that the new CEO would have to respect the company’s talent pool. The current maximum age for the CEOs of the company has been 65, but this has now been changed to 67 to be able to accommodate Luiz Carlos Trabuco. Brandao was happy about the talent at the company and said he did not regret the work he had done in the company for the 75 years he has been there. Brandao said that his family was happy that he had decided to give it a rest.

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Possible Candidates for the Position

Since the bank wants to appoint a new CEO from already existing managers, here is a list of those tipped to be suitable replacements:

· Mauricio Machado de Minas: An IT department head. He started working for the company in 2009. He came to the company from CPM Braxis SA where he had also worked in a similar capacity.

· Alexandre de Silva Gluher: Is the current risk officer for the company. He worked together with another executive, Domingos Figueiredo Abreu, in one of the company’s biggest acquisitions: HSBC Holdings PLC. Alexandre has been in the company from 1976.

· Domingos Figueredo Abreu: A 58 year old man who has been leading the bank’s treasury. He joined the bank in 1981

· Marcelo de Araujo Noronha: since 2003 Marcelo has worked for Bradesco. This 52 year old man is in charge of corporate banking.

· Jose Augusto Pancini: He operates the bank’s high income department. He joined the bank in 1975

· Andre Rodrigues Cano: He is responsible for the company’s HR department. He was only recently promoted to top management and has been in the bank since 1977

· Octavio de Lazari, a 54 year old, works in the insurance department. Octavio started working for Bradesco in 1978.

Luiz Carlos Trabuco

Luiz Carlos Trabuco apart from being the chairman in Bradesco has also held several leadership positions including ANAPP as president. He served for one year. He has been on the managing board for the Brazilian Association for Listed Companies (ABRASCA) for three years since 2000. Luis’ post graduate degree is in sociology. He also studied politics. He went to University of Sao Paulo (USP) where he graduated. He started as clerk after he graduated. Because of the hardwork he showed, Bradesco became the second largest bank in Brazil in 2009.

Learn more about Luiz Carlos Trabuco Cappi: https://g1.globo.com/economia/negocios/noticia/sucessao-no-conselho-do-bradesco-foi-um-ato-planejado-diz-trabuco.ghtml

Luiz Carlos Trabuco: Proof That Promoting From Within Works

Beginning and ending one’s career in one organization is a dream that many have, but only a few realize. It is even rarer where one begins at an entry position and ultimately ends up as the leader of the organization. This scenario describes Luiz Carlos Trabuco’s rise to the helm of Bradesco.

His journey was made even more difficult by the fact that Bradesco is the second largest private bank in Brazil. With every promotion he got, he had to outdo equally qualified individuals from within and outside the company. That said, his quality shorn all through and he went on to become only the Bradesco’s fourth ever president in its seven-decade history. His performance at the head of the bank in the time since his appointment is more than enough proof that he was deserving of the appointment.

25 years after Bradesco was founded by Amador Aguiar, Luiz Carlos Trabuco was born in the Brazilian city of Marilia. As fate would have it, his birth city was the location at which Bradesco opened up its first branch. From that point on, his destiny seemed to be intertwined with that of Bradesco. Aged only 18, he joined the bank as a clerk at the local Marilia branch. He was soon promoted to the head office and quickly rose up the ranks to be named a marketing director in 1984. He continued to impress and earned the promotion to become the executive director of the bank’s pension subsidiary in only eight short years. By 1999 he was considered by many in the company indispensable, a fact that was proven by his appointment to become Executive Vice President the bank’s insurance subsidiary, Bradesco Seguros.

In 2003, Luiz Carlos Trabuco took over as the president of Bradesco Seguros. He held the position for six years and in that time managed to successfully defend the organization’s standing as the top company in the insurance industry. At the time of his leaving, Bradesco Seguros had a highly respectable market share of 25%. Equally, he also grew the subsidiary’s overall contribution to the group’s returns by approximately 10%. He won a number of accolades as a result of his output at Bradesco Seguros, including being named the Insurance Personality of the Year twice.

Bradesco has long been an ambitious bank, and Luiz Carlos Trabuco has ensured that it has remained true to its ambition. Just as his processor, Marcio Cypriano did before him Luiz Carlos Trabuco has continued to expand Bradesco exponentially. For example, the shrewd purchase of HSBC Brazil in 2015 for slightly more than five million dollars pushed Bradesco to become the largest privately-owned bank based on a number of metrics, including bank accounts held and overall branch network coverage. Where it has not been possible to acquire smaller banks, as it was long the case following the 2008 global financial crisis, Luiz Carlos Trabuco has ensured that the bank has continued to grow organically. For example, in 2009 alone there plans to open up more than 200 new branches in locations all across the country.

One of the few things Luiz Carlos Trabuco has changed at Bradesco is creating a corporate university by the name Unibrad. The university has allowed employees and executives at the bank to be personally mentored by Luiz Carlos Trabuco and other senior executives. The result has been a more capable workforce that can adequately drive towards the organization’s goals and objectives. Luiz Carlos Trabuco has also not hesitated to bring in talent from outside the bank if the individuals in question are better qualified than those at the bank.