The way people consume coffee has changed significantly over several decades.
An article from Patch.com last year discussed the different waves of coffee consumption that have swept over America.
The first wave of coffee consumption was all about people just getting their cups of java when they could. Instant coffee was prevalent and little work when into making that cup anything truly remarkable.
Then the second wave of coffee consumption changed things up by showing people that they could get more from coffee than just a simple energy boost. It was during this second wave that more emphasis was placed on making coffee taste better, and coffee shops were more than happy to have their customers enjoy these way more delicious drinks.
Now, the third wave of coffee consumption is in full swing, and it is characterized by people wanting to learn more about where their coffee comes from. This change in the way people think about coffee is unsurprising. With more people wanting to develop a better appreciation for coffee, one way for them to do that is to learn about where their favorite blends come from.
The good news for coffee lovers is that there are companies working to help them with their goal by making quality coffee products easier to find. For example, Organo Gold is now offering their world-renowned products in more stores and coffee shops throughout the country.
Unlike the variants of instant coffee that were more prevalent many years ago, the products offered by Organo Gold are of higher quality because they have been able to experience the different waves of consumption, learn from those, and use those lessons to improve their products. The company understands how much people value their coffee and they have responded by making sure that their customers will be able to taste only the finest flavors whenever they whip up a cup of Organo Gold.