Online reputation management is a term many companies around the world like Status Labs are looking to use as one of their principal ways of working with customers for continued success for the future. One industry that has accepted the rise of Online reputation management as an important aspect of the day to day running of its business is the apartment complex industry, which has embraced the possibilities offered by the monitoring of the Online reputation of individual complex’s.
An article published through Multihousing News explains the major part of the process of managing an Online reputation for an apartment community comes from the reviews posted to social media and review Websites. Online reputation management should include any manager of a complex playing an active and important role in monitoring the comments made about the business Online; the main bonus of having a community manager take part in dealing with comments is they have an understanding of which resident posted the review and how the issues they bring up have been handled. Many community managers now spend a large part of each and every day dealing with the customer comments discussing the apartments they manage.
One area that is often ignored by many community managers and multi-housing companies is the fact that a precise and considered response to the concerns of residents can lead to improvements being made to the complex as a whole. Online reviews and comments when monitored correctly should lead to changes being made to the way a complex is operated in general; a positive response to complaints about the time it takes for maintenance issues to be resolved can be to increase maintenance staffing levels that can be included in an Online response to negative feedback. A community will usually see a large number of comments on social media platforms and review Websites, which will often reveal common themes of positivism and negativity that can give a good overall impression of the community as a whole.