Browse Category: Successful Women

Doe Deere Dared To Dream And Now Lime Crime Top Makeup Brand

Doe Deere really wanted to become a musician after she moved to New York City from her native Russia. She started a band, met the man who would later become her husband and learned a lot about running a business and how essential one’s customers truly are. All of that paved the way in 2008 for the creation of the Lime Crime brand of vividly colored makeup.

To say she was bold and fearless like her cosmetics, would aptly describe this young businesswoman. Doe Deere established her company, mainly because she couldn’t hunt down brightly colored cosmetics for herself, even in a huge metropolis like New York City. So, she decided to start her own brand, and Lime Crime was the name she chose. It’s actually a memorable name for a makeup brand and a bit off the beaten track, but so are Doe Deere and her global community of fans. Lime Crime makeup is unique, and there is nothing else quite like it in the universe.

The cosmetics include luscious liquid to matte lipsticks, sparkly eye shadows and strong eyeliners. The boldly pigmented hues are stunning and not the shades one would ever expect to be worn as makeup. For instance, Doe Deere loves the thought of yellow, blue, orange or green lipstick or shadows in duo compacts of pink and green. It is not makeup for the shy, but it will define one’s personal beauty in an empowering way.

Doe Deere was not sure anyone would understand her modern makeup, but she held fast to her dreams and persevered. Now, the entire world is watching her every move. Lime Crime’s Instagram page has soared to 2.4 million followers. Social media has become a comfortable and inspiring place to nest for Doe Deere. She sees the value in e-commerce and how a social media presence can catapult a brand into stardom. She adores her fans and engages with them often, hoping they see how hard work and believing in yourself will pay off eventually.

These days, Doe Deere is seen as a young entrepreneur icon and was recently named to the list of Top Inspiring Female Entrepreneurs by Self-Made magazine. She also made the magazine’s cover, posing with famous businesswomen Suze Orman and Arianna Huffington. That was a special moment for Doe Deere and Lime Crime, the brand she has labored so hard to make its mark in the world.

Doe Deere now runs her independent company out of Los Angeles. She continues to create more and more new makeup trends, like her popular Metallic collection of Velvetines lipsticks and Superfoil shadows. These are incredible cosmetics that offer a sexy, shimmery radiance and seem to sell out rather quickly. Lime Crime makeup is both vegan and cruelty-free and made of the highest quality.

When it comes to community, Doe Deere believes in giving back when she can. The generous businesswoman donates to charities which help children women and animals.

Check out Lime Crime makeup here.

Let the Steelers Bring Out the Fashion In You

When you think about the Pittsburgh Steelers, what comes to mind? I know, you think I’m going to say that power defense of the seventies called the Steel Curtain which included L. C. Greenwood, Ernie Holmes, Dwight White and “Mean” Joe Greene. Yes! Wrong answer. How about their six Super Bowls? Yes! Wrong answer. What comes to my mind is the black and gold. The colors of the beloved Steelers. The Steelers verona couture fashion line of clothing merchandise is going through a complete overhaul spearheaded by the brilliant vision of Susan McGalla. You might be wondering who is Susan McGalla? Mrs. McGalla is the Director of Strategic Planning for the Pittsburgh Steelers. She has vast experience in the world of fashion and consulting. She began her career in 1986 at the Joseph Horne Company where she held various positions in marketing and management. Always looking for opportunities, she left the Joseph Horne Company in 1994 and then took on a position as a divisional merchandise buyer of women’s clothing with American Eagle Outfitters also working in various management positions. Her strong work ethic and vision led her to become the president and Chief Merchandising Officer of the company’s flagship American Eagle before holding the same titles for the entire company. Always the visionary, Susan left American Eagle, Inc. in the beginning of 2009 to carve her own niche in the fashion and finance industries as a private consultant to retail and financial investment sectors. In the fall of 2009, Mrs.Susan McGalla was appointed to the Board of Directors of HFF, Inc. a commercial real estate company. Then in January 2011 she became chief executive officer for Wet Seal, Inc., a clothing retailer for young women and teens, but left the company during the summer of 2012 and opened her own consulting firm P3 Executive Consulting located in Pittsburgh, Pennsylvania. When she was hired in early 2015 by the Pittsburgh Steelers the first thing that Art Rooney, Steelers president, wanted her to do was rebuild the team’s website with a vision for fashion. The news article titled “Steelers Overhaul Fan Gear Closet, Introduce New Fashion Campaign on Facebook,” talks about the changing of team merchandise with the slogan “wear what the players wear.” This was the cry of the Steeler faithful- the fans. So the Steelers organization launched a new line of fashion to cater to the fans including a new website. Their new fashion line includes well known inspired brands such as Victoria’s Secret and Tommy Bahama. Additionally, Pandora jewelry and different types of “bling” can be found on their new website. According to Susan McGalla, the organization is “constantly innovating around the fans.”

Helane Morrison Divulges the Secret of Running a Successful Business in the 21st Century

Having $24 billion worth of assets and achieving such great heights in the money management business, it is safe for us to say that Hall Capital is a success. One of the greatest strengths that Hall Capital is proud of is its diversity in gender, education and backgrounds. It is this strength that has enabled Kathryn Hall, the CEO, to keep their clients happy and smiling all the way to the bank. It is from such amazing examples of success in business that we can learn what being a success as a business manager is all about in the 21st century.

Hall Capital is an investment company that was established in 1994 in San Fransisco. Since then, the establishment has built itself a name in the financial management industry. Having worked with some of the most affluent individuals and families in the United States, the firm has become a trusted source of valuable financial help. Having three women in the top company positions, the firm has become one of the most favorable working environments any modern woman would want to work in. Check out the full article here:

The three ladies impressively running Hall Capital are Kathryn Hall- Co-chief Investment Officer, Sarah Stein – President and Helane Morison– Managing director, chief compliance officer and the company’s general counsel. Female dominance in the top managerial positions in financial management firms is not something you come by every day.

The president of the company, Sarah Stein fosters the culture of open interaction at the office to encourage more productivity among the staff. Having open floor offices breaks the boundaries that would otherwise thrive if everyone was locked away in their enclosed offices. Hall Capital champions the idea of workplace flexibility to enable staff members to live an all round life. Maternity and paternity leaves are among some of the incentives put in place to ensure that staff members are active participants in out of office activities in the society. The office is founded on the grounds of integrity, justice and compliance and the management does not tolerate and adversions to this policy regardless whether it is in internal or external.

The company continues to grow as a force to reckon with in the financial management industry. Especially after picking up financial management for foundations and some endowments, Hall Capital has experienced an upscale in all areas. Having brilliant brains and personnel has given the company an edge over the rest. Acting in her capacity, Helane Morrison has played a major role in steering the firm in the right direction.

About Helane Morrison

Before joining Hall Capital, Helane was working as a reporter for a daily newspaper in South Florida. She then moved ahead to practice law at Securities and Exchange Commission. Helane has now been the Managing director, chief compliance officer and the company’s general counsel for five years. To learn more about her impressive career, connect with Morrison on LinkedIn.

Helane Morrison Paves the Way for Business Women

Helane Morrison, a distinguished San Fransisco lawyer, has been instrumental in helping to pave the way to make the workplace better for women. She is one of the women at the top executives of Hall Capital Partners, LLC., a very successful investment firm in San Fransisco.

The firm’s CEO, Kathryn Hall believes in everyone coming into the office because collaboration is important in the finance industry. The firm offers maternity and paternity leave and encourages employees to be active and engaged in their communities, church and family lives. A balanced work and personal life does makes better employees. To read the article detailing Hall Capital’s changes for a better work environment, click here.

Female leadership is rare for women as far as financial services go. However Hall Capital is one of the largest and most successful money managers in the Bay Area, with $24 billion in assets under management with three women at the top of the company. They are managing the wealth of some of the Bay Area’s wealthiest families. The 3 women at the top are CEO Kathryn Hall, who also serves as co-chief investment officer, President Sarah Stein and Helane Morrison, a managing director and the firm’s general counsel and chief compliance officer.

Morrison’s strong position and work experience paves the way for other women to see their goals and reach them. As you can see from her LinkedIn, her resume includes being the first woman to serve as the San Fransisco Securities and Exchange Commissions district’s chief. Among other things, she also graduated with a journalism B.S. from Northwestern University and received her J.D. in 1984 from the University of California, Berkeley, School of Law, where she was Editor-In-Chief of the California Law Review. She was a panel member of a Private Fund Compliance forum in 2012. One of only 4 members, she is obviously well respected in her field. More information on her can be found at

I am sure it is an easy decision for a career woman to join the Hall Capital firm seeing that she won’t be held back at this firm just because of gender. 

“The world is 50-50, men and women. My business school class was 50-50, and yet you see so many firms dominated by men,” President Sarah Stein said. 

It is tremendous that Morrison has worked so hard to achieve all that she has and still make it a priority to help diversify the workplace and foster integrity in the financial services business. Hall Capital offers accountability, integrity and regulatory compliance for its clients, elements that have become more vital following the historic financial crisis.

“The industry as a whole squandered the trust of clients in an epic way,” Hall said.

With these impressive women at the top I am sure that we will be seeing more growth from Hall Capital and that there is room for more hard working smart women to succeed in a man dominated business.