Desiree Perez: Roc Nation’s Ace in the Hole
Desiree Perez has spent her career defying the stereotypes of a male dominated music industry to become one of the most successful businesswomen of our time. A close insider to Sean ‘Jay-Z’ Carter, Desiree has been a major proponent in launching Jay’s career from Hip-hop musician to one of the world’s most successful entrepreneurs. With a hand in every aspect of Roc Nation, and the skills to negotiate, make major deals, and work with artists, athletes, and executives alike, its easy to see why Desiree Perez has been the arbiter of some of the most lucrative and important deals in the history of the company.
For the last 22 years, Desiree Perez has served as the woman behind the man that is Sean Carter. From the launch of Roc Nation to brokering a 150-million dollar deal between the company and LiveNation, Perez has been responsible for some of Roc Nation’s, and its many sister companies, greatest achievements. A 25-million dollar Samsung deal to promote Rihanna’s concert tour for the album ‘Anti,’ achieved Perez an inside spot in the artist’s circle, and has produced several more lucrative opportunities for Perez and the Roc Nation vocalist. Perez has established herself as one Roc Nation’s most important and integral team members thanks to her years of experience and her charismatic and confident approach to business.
Perez has continually optimized profits and developed the talent of the artists she has worked with. As a member of Jay-Z’s negotiating team, Perez has propelled Roc Nation to new heights, and signed partnerships with some of the world’s biggest companies. Perez has shown that she is a strong and intelligent businesswoman with a head for negotiation and a heart for her work. Even though Desiree has helped several make a career of being under the spotlight, that has never been the place for her. Her quiet commitment to Roc Nation’s developing empire speaks for itself.